10 Tools to Help You Win at Social Media Advertising

Originally published on the JumpFly Blog.

The tools you use can make or break campaign efficiency. In this post, I handpicked 10 essential resources—from AI assistants to creative libraries—that help social media marketers work smarter, stay creative, and drive better results.

Here’s a quick look at what I cover:

ChatGPT. Brainstorm creative concepts and ad copy—while always adding your marketer’s touch.

Varos. Benchmark your KPIs against broader trends and pinpoint when to act.

Looker Studio + Supermetrics. Build customizable dashboards that pull all your ad data into one cohesive view.

Zapier. Automate lead flow and free your team from manual tasks.

Cross-channel attribution tools. Funnel, Segment, Triple Whale, Wicked Reports, and Hyros for smarter performance insights.

Instagram & TikTok native tools. Reels, Stories, and Spark Ads for high-impact creative on-platform.

UGC & Branded Content platforms. Scale authentic storytelling without influencer costs.

Canva. Create polished visuals without needing design expertise.

OpusClip. Turn long videos into high-performing clips with AI help.

Foreplay. Organize creative briefs, browse inspiring ads, and keep your ideas sharp.

If you’re trying to streamline your workflow or scale creative output, these tools are a solid starting point—and they’ll help you stay a step ahead in the fast-moving world of paid social advertising.